Velike priče · Marketing Platform
Where the region stops scrolling and starts reading.
The premium regional media platform for a shared-language market of 30 million people — built around authors, subscribers, trust and attention.
One region. One language. One premium audience.
Velike priče connects readers across Serbia, Croatia, Bosnia and Herzegovina, Montenegro, North Macedonia, Slovenia and the global diaspora.
A subscription-led media platform for people who read to understand.
40,000+
Registered readers
Premium audience.
30M
Shared-language market
Region and diaspora.
4'25''
Average web session
Sustained attention.
15M+
Podcast views
Across premium video formats.
Why Velike priče
The only real regional premium media platform.
While most media brands still speak to one national market, Velike priče is built for a cultural and economic space that already exists: one language, multiple markets, one high-value audience.
Who writes here
“The strongest editorial roster in the region — writers, editors and public voices who bring readers back by name.”
Real engagement · Real impact
Attention is the new reach.
Velike priče focuses on the metrics that matter to premium advertisers: sustained reading, direct loyalty, repeat sessions and subscriber retention.
Metric
Velike priče
Benchmark
Why it matters
Average engagement time
4:25 web · 5:41 app
0:29 general web · 3:30 premium app
High-focus audience, not accidental traffic.
Engaged sessions per user
4.8 web · 8.5 app
1.5 general news
Habitual usage and repeat exposure.
Subscriber retention
96.7%
95% premium target
Low churn, stable community, trusted brand.
Direct traffic
56%
50% premium target
Loyalty over algorithms: users seek us out.
Performance data from GA4 and internal subscription/payment systems. Benchmarks referenced in the Media Kit include Chartbeat, Similarweb, Piano and data.ai.
Market differentiation · Research & focus groups
Positioned between headlines and understanding.
Velike priče occupies the premium middle space: more focused than algorithmic social feeds, more author-led than general news, and more explanatory than standard editorial brands.
Source noted in Media Kit: Universal Media.
To get informed
To understand
Focus on the author
Focus on the subject
Social noise
Fast news
Weekly magazines
V
Velike priče
The premium space where readers come to understand the world through authors they trust.
Regional + diaspora reach
A platform that crosses borders naturally.
Users come from the entire former Yugoslav space and from high-value diaspora markets, making Velike priče uniquely suited for regional campaigns.
49.1%Serbia
12.9%Croatia
9.5%Bosnia
3.8%Germany
3.7%USA
3.3%Montenegro
3.1%North Macedonia
2.4%Slovenia
BelgradeZagrebSarajevoNovi SadPodgoricaBanja LukaViennaMunichNew YorkLondon
Premium video & podcasts
Two flagship faces. Two premium audiences.
For marketing partners, the strongest video assets are the formats with clear host identity, loyal audiences and premium context.
R
Rosić i drugovi
Branko Rosić
P
Pantelićev Georeport
Željko Pantelić
12.8M
Views
Across all podcasts.
1.1M
Hours watched
High-attention video environment.
84.1M
YouTube impressions
Premium discovery and awareness.
Brand safety zone
A safe premium environment for serious brands.
No programmatic clutter. No random inventory. No mixing with low-quality environments. One premium brand space, built around trust.
Selective partnerships
Author-led journalism
Subscription audience
Regional trust
Trusted by premium advertisers
A natural home for brands that care about reputation.
UniCredit Bank
Banca Intesa
Mastercard
BMW
IKEA
Roche
Nestlé
Delta Real Estate
Range Rover
Lustica Bay
“When brands appear on Velike priče, they enter a regional conversation led by trust, authors and attention.”
Contact
Make one big story together.
Request the Media Kit, rate card and custom partnership options for regional campaigns.
